Embrace the age of entre-ployee.
The lines are getting more and more blurred between being an
entrepreneur and being an employee. “Today, there are so many
ways to be highly entrepreneurial even in a bigger company,”
Zuckerberg says.
Google is a good example of a company that nurtures the
entrepreneurial spirit of their employees by allowing them to
work on their passion projects. “They feel that if they give their
employees time to be creative, they’d be better at their regular
jobs,” she says.
Another way to encourage an entrepreneurial spirit is by
organizing a hackathon, an event that originated in the
technology world where programmers collaborate and compete to
create a new product or solution. “It doesn’t have to be a
hackathon. It can be a ‘create-a-thon’ or a ‘thinkathon’,” advises
Zuckerberg. “Pick a problem that’s been plaguing you or your
business. Gather a group of people and you’ll be amazed by what
you’ll come up with if you give yourself permission to be
creative.”
Think like a media company.
Zuckerberg says, in the age of the Internet, all of us are a media
company.
“Do you have an editorial calendar? Do you think about your
point of view? Because I guarantee you, more and more of your
competitors are thinking of themselves that way,” she says.
Companies like Red Bull and Ben & Jerry’s are among those
that excel in having a media company mindset. Topshop is
another good example of a brand that thinks like a media
company. During New York Fashion Week, they put out digital
billboards that display “hastags” of real-time fashion trends,
bridging the company’s tech-forward marketing with Twitter.
“Being the first in your space to try something new is always
going to get a lot of attention,” Zuckerberg says. “If you think like
a media company, you have an incredible opportunity to be an
expert and a thought-leader.”
Reinvent retail.
In today’s world, money is no longer the only currency.
Zuckerberg says many more businesses are looking at social reach
as top currency in retail. The Ovolo 1888 Darling Harbour Hotel
in Australia is a good example of a company that is reinventing
the business world. This hotel, designed with Instagrammers in
mind, offers free accommodations to those who have 10,000
Instagram followers. Social reach has become a currency as a
growing number of businesses would rather have a social media
celebrity’s influence over money. “This is something to think
about since all of us have customers who are more influential or
louder than others,” Zuckerberg says.
In Their Words
WANT TO KNOW MORE
about Éminence Kids? Visit
pulse.experienceispa.com to
learn how you can be involved.
“I am very proud to say that we have served over 1,500
organic meals just in the first year. Truly, everybody who
are going through such hardships in their lives are
extremely desperate to do anything and everything they
can to feel better, so this is why I believe so much in this
cause. This is why I think it’s so important to keep
Eminence Kids alive and grow it as big as possible.”
BOLDIJARRE KORONCZAY • President of Éminence
Organic Skin Care and 2015 ISPA Visionary Award
Recipient
“We wanted to teach people to be their own techhealer—that we can now take all these marvelous new
science, teach ourselves and people to apply it in a
loving way. And for the naysayers, we can now
convince them in ways we’ve never done before.”
DR. PAMELA PEEKE • Health and Fitness Expert,
Author, Scientist and General Session Guest Speaker
December 2015
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