MeMber PersPectIves
Because guests come to The Spa at
Beaver Run to experience a wellness
retreat or rehabilitation from being on
the mountain all day hiking, rock
climbing, skiing or snowboarding, it’s
essential her therapists know how to
zero in on exactly what each individual
guest needs.
“The client today is looking for more
than just a massage and facial,” Fournier
says. “They’re seeking an experienced
therapist who will change the way they
live their lives.”
The therapists at The Spa at Beaver
Run are not only therapists, but knowl-
edgeable educators with experience
ranging from relaxation and energy
healing to sports therapy and stretching.
They offer guests ways to help
rejuvenate the skin they are in.
“We want our guests to know that a
spa is more than just a luxury,” says
Fournier. “Our therapists at The Spa at
Beaver Run will customize each service
to our guests’ specific needs. We
specialize in making each experience a
personalized journey through relaxation
so that we can restore your inner peace,
body and mind. We want to teach you
a lifestyle that you can bring home with
you from your vacation in the Rocky
Mountains.”
The Spa at Beaver Run incorporates
organic and all-natural products from
Scientific Organics and has a retail
boutique that allows guests to not only
bring their spa experience home with
them, but also bring their Beaver Run
experience home, which is part of the
cohesive branding angle.
overcoming staffing challenges
Because The Spa at Beaver Run is
located in a vacation destination in
Colorado’s Summit County, it has a
seasonal population, which can limit the
at the spa at beaver run, knowledge is power and every staff member is extensively trained on
every product and therapy.
amount of employees The Spa has year-
round.
Summit County is also currently
facing a major housing crisis—there’s
not enough affordable housing to
accommodate both seasonal and year-
round workers, which makes it difficult
to attract potential employees. To solve
this problem, the resort has chosen to
invest in employee housing, which has
turned into a major benefit and, now
that the spa is under Beaver Run’s
ownership, spa employees can take
advantage. This, along with a Merchant
ski pass program, discounts at the spa
and at on-property dining establish-
ments, and a competitive benefits
package offered to Beaver Run
employees, has allowed The Spa to
become more competitive for attracting
the most qualified therapists in the
region. n
sPa quIcK facts
spa open date: August 1, 2017 -
Beaver Run recently bought back the
spa after being independently owned
and operated for 20 years.
Percentage of guests: 30% male vs.
70% female
Product lines used: Scientific
Organics/ EmerginC, Bella Lucce, Liz
Alpert Jewelry, Saltability, Sposh, and
more to be introduced after our first
ISPA Conference & Expo!
number of full-time spa staff: Five,
but looking for more to join our
team.
Most used Marketing channel:
Website and Facebook.
Phone: 970-453-8757
Website: beaverrun.com
facebook: beaverrunspa
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