Pulse July 2018 | Page 52

2018 isPa coNfErENcE & ExPo PlaNNiNg guidE c o N t i N u E d f r o M Pa g E 4 8

Steps to

Getting the Most out of ISPA ’ s Expo

THE ispa expo IS WHErE ALL THE ACTIoN IS .
It ’ s a constant buzz of connections between new and old exhibitors and some of the biggest spa decision makers in the industry . With over 220 exhibitors and an estimated 60 new product launches each year , the Expo is the place to connect with innovative products and solutions for your spa . While the ISPA Expo is incredibly exciting , it can also be overwhelming . Here are a few tips to get the most out of your time on the floor :
tip 1 : make a pLan . Use ISPA ’ s resources like this issue of Pulse , the ISPA Conference & Expo mobile app and the Conference Guide to plan who you will see and when .
tip 2 : keep an open mind . you probably already work with some incredible resource partners but be sure to check out a few you ’ ve never heard of . you never know when you ’ ll discover the next big thing !
tip 3 : don ’ t be aFraid to Wander . Not all who wander are lost — especially on the Expo floor . It ’ s great to make a plan , but in those minutes between appointments or sessions , make a point to mosey around the Expo , you never know who you ’ ll meet !
tip 4 : When you ’ re WanderinG , avoid approachinG booths When they are packed . If you approach when it ’ s busy , the chances of you getting in to the right person are slim . Make a note to come back and in the meantime , head to a booth that is a bit emptier .
veteran tip !
“ Be sure to review and familiarize yourself with the floor plan throughout the event . If you make a list of categories you wish to resource before you leave , you ’ ll know the areas you need to head to once there .”
— timothy Williams , the ritz-carlton key biscayne
did you knoW ?
there ’ s a complimentary lunch on the expo floor . don ’ t forget , exhibitors and show staff receive also receive this benefit . veteran tip !
“ I walk the entire floor without stopping anywhere . I see what ’ s new , what ’ s out there — just glancing . Then I eat lunch and write down what I want to target . I then circle back to spend time where I need to , meet up with my existing vendors and find some new ones that pique my interest .”
— Lorraine park , crescent hotels
50 PULSE ■ July 2018