stay
coNNEctEd
#ISPAInterviews
Always Learning in
the ISPA Academy
The ISPA Academy is packed full of interesting spa
facts, useful aids and more, so if you’re ever in need
of furthering your spa education or a handy example,
head to experienceispa.com/ispa-academy. Don’t miss
these recently added
educational resources:
l How to Connect with
Lawrence visits Amangiri Resort
in the desert of Utah in this
#ISPAInterviews.
Don’t miss our new video
series ISPA Interviews with
Lawrence Biscontini. In this
bi-weekly video series, Lawrence
travels the world talking to ISPA spa
members about tips, trends and industry challenges.
Where will Lawrence go next?
IN AN INSTA
Tomorrow’s Customer
Millennial marketing
expert Scott Steinberg
shows you how to focus
your marketing efforts on future customers to save
time and money.
l Creating a Joy-Filled Team Through Positivity
Five tips that will help you lead your team to
positive productivity.
l Delivering a Wow Experience This article by Dr.
Bryan Williams will help you create a customer
experience that will make your spa stand out and
have customers returning for more.
Do you follow @ISPAdoyou on Instagram?
If not, you’re missing out on a lot of fun! With 700 million unique monthly users, Instagram is the fastest
growing social media network. It’s a great place to connect with customers as well as friends in the industry.
INSTAGRAM TIP: Build a community
by posting fan photos. Encourage
followers to post using a hashtag, then
repost the best ones on your brand’s
feed. Your followers will love the shares
and you’ll have ready-made posts for
your brand; it’s a win-win!
June 2018
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