Pulse June 2018 | Page 62

“ It is truly a constant effort , a constant trial , that is in progress all the time ,” she says . “ It is difficult to have everyone go in the same direction , but reflecting on our daily operations and the experiences we provide keeps my employees going .”
Toro shared that her time spent as spa manager thus far has been a “ tremendous experience ,” noting everything is a learning experience for everyone , from performing treatments to serving guests properly to figuring out best ways to market the spa .
“ When the team , including myself , understands the results of focusing on something like figures or budget , that allows everyone to see other areas of the

7 Ways to spread your optimism for the spa industry get involved If you ’ re truly passionate about the future

1 . of the spa industry , you should get involved . Join an organization , committee or task force that pertains to your areas of expertise . you could even go beyond ISPA and get involved in local business organizations , so you can spread the spa message around your community . you might even gain a few new clients along the way .

Help others Join in Surrounding yourself with

2 . like-minded , passionate people will only make the spa industry stronger . Help others join in by becoming an advocate for the get your dream Job campaign . Head to getyourdreamjob . com and download the assets to help you promote careers in the spa and beauty industries . Also , post your open positions on the ISPA Job Bank . It ’ s a free resource for ISPA members and will help you bring people to your business that are already involved in the industry .

start with your staff How

3 . invested are your staff members in the future of the spa industry ? According to the Spa Workforce Study , 78 percent of respondents in the industry expect to be working in their current role 12 months from now . But is sticking around enough ? To be a good leader in the industry , it ’ s important to encourage your staff to become more involved . The more they advocate for the industry , the more secure their future is in it . Encourage eager staff members to take part in industry events and initiatives . Who knows , they could become the next ISPA chairman or Task Force leader . take Part in research Knowledge is power , but you

4 . wouldn ’ t have knowledge about the industry without your peers who take the time to participate in much-needed industry research . Start by taking the monthly ISPA Snapshot Survey , which comes to your inbox on the second Friday of each month . The topics change every month and are always pertinent to the issues and inclinations spa leaders are currently facing .

From there , you can take it a step further by taking part in major industry research projects funded by the ISPA Foundation . Both the Spa Workforce Study and the ISPA Spa Industry Study require thousands of data points , which can only be acquired from industry members . For more information on the ISPA Foundation ’ s research initiatives , head to experienceispa . com / research .
Be an industry advocate Being optimistic

5 . about the future of your spa business and the industry as a whole is nothing if you keep it to yourself . Make an effort to represent the spa industry at outside events and organizations . your local chamber of commerce is a great place to start . Are there any spa leaders involved and advocating for the industry at your local level ? What about at the state level ? Step up and make a difference !

Join People of isPa Share your story so others can

6 . see the diverse and empowered group of people in our midst . People of ISPA is full of unique and intriguing stories of people in the spa industry . The stories on peopleofispa . com tell of unique hobbies , family traditions , funny travel stories and more , and are meant to show the world that spa is made up of people who are passionate about life . By sharing your story , you ’ ll attract more exceptional individuals to share in your optimism .

Become a Mentor The future is only brightened by

7 . the people in it . The best way to ensure those people are passionate about spa is to take on a mentor . connect with passionate spa members at industry events ( like the ISPA conference & Expo ) or through several of the ways you can get involved above .

60 PULSE ■ June 2018