millennial audiences are increasingly tuning out messages they don’ t connect with and— before they’ re willing to invest their time and attention— young professionals increasingly need us to show them how their contributions will make a meaningful difference.
As for Gen Zers, who are following in the footsteps of millennials, keep in mind that they are the first generation who has ever grown up in a mobile world, where virtually everything is available on-demand, personalized to taste and just a click or
GENERATIONAL KEY l Boomers: Born 1946-1965 l Generation X: Born 1966-1976
l Generation Y or Millennials: Born 1977-1994
l Generation Z: Born after 1995
Date ranges per WJSchroer Market Research
March / April 2017 ■ PULSE 29