Pulse March / April 2017 | Page 31

millennial audiences are increasingly tuning out messages they don ’ t connect with and — before they ’ re willing to invest their time and attention — young professionals increasingly need us to show them how their contributions will make a meaningful difference .
As for Gen Zers , who are following in the footsteps of millennials , keep in mind that they are the first generation who has ever grown up in a mobile world , where virtually everything is available on-demand , personalized to taste and just a click or

GENERATIONAL KEY l Boomers : Born 1946-1965 l Generation X : Born 1966-1976

l Generation Y or Millennials : Born 1977-1994
l Generation Z : Born after 1995
Date ranges per WJSchroer Market Research
March / April 2017 ■ PULSE 29