“Beauty is connected not only to the
health of our bodies, but also to our
spiritual self in conjunction with our
habitat.”
— ADRIANA AZUARA • CEO and Founder
AgaveSpa Skincare • Coral Gables, Florida
This is most important, especially in the age of social
media, when guests are likely to also influence their circle of
friends through their online recommendations. “Our clients
are our number one messengers. Happy guests share their
experiences!” she says.
Getting the Message Out
Like Absolute Spa Group, AgaveSpa Skincare, with U.S. headquarters based in Coral Gables, Florida, is also committed to
influencing guests to live a healthier lifestyle. “We expose our
customers to a new discovery of holistic approach,” says CEO
and Founder Adriana Azuara. “Beauty is connected not only
to the health of our bodies, but also to our spiritual self in
conjunction with our habitat. We want to preserve our
[Mexican] heritage, incorporating sustainability at the heart
of our brand.”
To bring its health and beauty message across, the
company creates a positive working synergy with spas that
carry their products because they help tell AgaveSpa’s brand
story to spa guests. “To tell a new message is always challenging, but we are happy to see that in the two and half
years since the launch of our line, we have a consistent presence in more than 200 spas in the best resorts and hotels in
Mexico,” Azuara says.
To reach an international audience, AgaveSpa has recently
launched in the United States. “[Our presence at the 2015
ISPA Conference & Expo] marks the launch of our professional line in the U.S.,” she says.
Like Azuara who sees the spa’s role in the global health
scene, Lisogar-Cocchia thinks that the spa industry has the
power to become a truly influential voice when it comes to
global health and well-being. “As consumers shift their focus
to health and well-being, the spa industry should position
itself as the center of integrated and holistic approaches to
wellness. To tap into this growing market and spread our
message, the industry should develop specialized services
that target specific markets,” she says.
In the end, whether influencing your team members or
guests, it’s important to keep in mind that in today’s business
world, power, in itself, is no longer enough to create a lasting
influence. Power and authority may force someone to follow
you, but without true influence, you can never truly lead. ■
3 Ways to Develop Your Power of Influence
UNDERSTAND YOUR S