Diet Trends Around the Globe
Indicate Going Back to Basics
I
n Nielsen’s 2015 Global Health and Wellness Report entitled
“We Are What We Eat: Healthy Eating Trends Around the
World,” the market research firm found that, when it
comes to making healthy decisions about eating, consumers are going back to the basics and changing their
diets to comprise more foods that are fresh, natural and
minimally processed.
Some key findings include:
●
Nearly half (49 percent) of global respondents
believe they are overweight while half (50 percent)
are trying to lose weight.
●
In the battle of the bulge, diet and exercise dominate. Three quarters of global respondents who are
trying to lose weight plan to change their diet while 72
percent plan to exercise.
●
Among those who plan to diet, 65 percent intend to cut
down on fats while 62 percent are eating less sugary sweets.
But fat’s reputation as the top dietary enemy is fading in
North America, while the low-carb movement appears to
be gaining momentum. Asia-Pacific has the highest
adoption, where 34 percent of respondents say they
follow a low-carb, high-fat diet to lose weight.
●
A total of 57 percent of respondents plan to
expand their diets with more natural and fresh
foods.
●
In terms of cutting down on processed foods, 46
percent of respondents in North America are consuming less of these unhealthy foods, followed by
respondents in Asia-Pacific (39 percent) and Latin
America (39 percent).
Across the globe, the top health attributes that drive
purchasing decisions among consumers are all-natural (43
percent), GMO-free (43 percent) and no artificial colors (42
percent).
●
October 2015
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