ISPA
INNOVATE
AWARD
EXPLORING
INNOVATIVE
IDEAS
BY ANDREW DEWSON
CONGRATULATIONS to this year’s ISPA Innovate Award winners that
have been selected by ISPA members and recognized for their unique ideas
and creative spirit in the following categories: experiences, products and
business practices!
EXPERIENCES
Herb Wall
by WTS International
Charity
Zen Wall
by Spa Gregorie’s
28 PULSE
■
October 2015
H
ow do you create a low-cost air purifier, a source
of fresh organic ingredients and a key new spa
revenue driver? Put up an “herb wall.” Designed
and created by WTS International for the Spa Evangeline
at the Epicurean Hotel in Tampa, Florida, the herb wall is
“living, breathing art” that has grown popular among spa
guests who want aromatic herbs grown feet away from treatment tables incorporated into their treatment experiences. “It is a
new way to customize a guest’s treatment beyond simply choosing an aromatherapy addon,” says WTS Vice President of Spa Operations Susie Hammer.
W
hich charitable foundation should a spa give to and
support? To help answer this question, Spa Gregorie’s
introduced the “Zen Charity Wall.” Guests are invited to
place a stone in a bowl set in the
“Zen Charity Wall.” The charity
with the most support gets the
largest donation. “This is unique
in the sense that it emotionally ties
the community closer to Spa Gregorie’s by
creating a collaborative partnership with our
community philanthropic efforts,” says Spa
Gregorie’s President Scott Duncan.