Left: Segerberg during her years of service as ISPA Chairman. Top: Segerberg (fourth
from left) shared a light moment with Juanita Corbett, Gayle Brady and Martha
Ashelman during an invitation by the Italian Tourism Board in 1993 in Italy.
Jane Segerberg
President • Segerberg Spa Consulting, LLC
Saint Simons Island, Georgia
In what way have the times changed for you or your
brand? We now have a community. When I first started
working in the spa industry, there were only a few lone
players involved. The general public didn’t have an idea of
what a spa is (except for looking for a hot tub), and as an
ISPA Board member, I had to beg the press to be interested in
ISPA and spas. Now, “spas” have become a respectable
household word and are sought-after for relaxation and stress
relief. The press now clamors for spa news and we have many
resources, great leadership and contacts to help us meet challenges and explore new ideas.
What’s your most memorable 90s moment? My most
memorable moment was attending the very first ISPA
Conference at Turnberry Isle Resort & Club in Aventura,
Florida in 1991. Long-lasting friendships were made at that
first meeting. We were all so happy to see and interact with
others in the industry, gain inspiration from Deborah Szekely,
hold hands, play beach games and look forward to an exciting
future. The second most memorable moment was being
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called and asked to be on the board of ISPA soon after that
first Conference. I have not missed an ISPA Conference in all
of the 25 years.
Which 90s trend you swore you wouldn’t be caught
in? Platform shoes—they were a throwback fashion to the
70s. I tripped and fell off them back then in college, splat on
the sidewalk! Tried them on again in the 90s and fell off
again. So never again!
Which 90s trend would you like to make a
comeback? Loved rollerblading—and it is making a come-
back. With friends and children, we used to take our
Rollerblades everywhere we traveled—from Central Park to
the Golden Gate Park, and many more places in between.
How do you see yourself or brand in another 25
years? In 25 years, as an octogenarian, I hope to still be
hiking mountains, involved as a leader in the spa community,
and be as wise as Deborah Szekely! I see the spa industry
becoming more and more accountable for the information
that it distributes and for the treatments that are offered. ISPA
has done a wonderful job of presenting valid facts and information from its studies and surveys, and I see this as the
basis of all things “spa” as we move forward.