zeel, continued
surges in demand for busy time periods. These appointments
are covered with pre-vetted, five-star standard trained, licensed
Zeel Massage Therapists.
“Zeel Spa has been a huge benefit to the spa industry,” says
Samer Hamadeh, Zeel’s CEO. “Spas historically have severe
staffing issues due to lack of qualified massage therapists
available at peak times, or to last-minute callouts by therapists.
With Zeel Spa, that supply-demand imbalance
is all a thing of the past.”
The Zeel Spa platform is tech-enabled,
online and easy to set up and use. Thanks to
Zeel Spa, spas have been able to recapture
revenue that would have been previously lost.
Treatments
zeel website
2017 Innovate Awards
Kerstin Florian International
KErStIN FLorIAN
n
FouNdEr
On average, it takes a guest approximately 20 minutes to settle
into a treatment, which greatly inhibits a treatment’s full healing
potential. The Kerstin Florian Energy Balancing
Ritual, a simple five-step hold sequence, is
designed to connect and balance the
subtle energies in the body. Gently
ISPA
placing hands on specific sets of
INNovAtE
energy points creates balance within
our universal energy system, clearing the
AWArdS
Lake Austin Spa resort
body’s pathways and facilitating energy flow to open the
JorINdA NArdoNE n SPA dIrECtor
body, mind and spirit to the healing benefits of treatment.
Lake Austin Spa Resort’s Gifts &
“Performing the Energy Balancing Ritual at the beginning of our
Graces
Massage
creates an opportunity to utilize
treatments allows the guest to settle in instantly, enabling them to
the highly-specialized skill sets of a distinct group of
receive the full benefits of the therapy being performed more
therapists who can fully address guests’ individualized needs.
quickly and deeply,” notes Julie Andrews, president of Kerstin
Bypassing the traditional process of recommending a treatment,
Florian International. “Our holistic approach to wellness is based
skilled reservation agents at Lake Austin listen to the true
on the mind and body connection, which is imperative in therapy.
reasoning behind a guest’s stay and pair a specific therapist to the
We understand the importance of clearing the mind of racing
guest.
thoughts and mental clutter to create calm before treatment.”
“I feel that this is the wave of the future for spas to completely
personalize an experience for guests in need,” says Jorinda
Nardone, spa director at Lake Austin Spa Resort. “When dealing
with those that are grieving, detached mentally, undergoing
cancer treatment and those digitally consumed, we have an
opportunity to pair these guests with the therapist who most
connects to their true intention. Using energy and traditional
body work, an individualized treatment is created by the practi-
tioner allowing the guest to reset and leave feeling grounded.” n
60
PULSE
■
October 2017