BY JOSH CORMAN

REVENUE MANAGEMENT HAS BEEN STANDARD PRACTICE in the airline and hotel industries for decades , but the spa industry has been slower to embrace its principles . However , as the industry seeks to move beyond the impact of the COVID-19 pandemic and chart a course toward the future , there has never been a better opportunity to once again consider the merits of revenue management , its applicability to spas and its massive potential impact on the industry ’ s bottom line .

14 PULSE ^■ AUGUST 2021