MEMBER NEWS
IN THE MEDIA
Kovly Studios has released its State of Health & Wellness Marketing 2025 report, revealing traditional marketing tactics are delivering diminishing returns, while strategic brands achieve 43 percent higher customer retention. The research provides spa operators with actionable frameworks for building distinctive positioning and implementing marketing approaches that directly affect business outcomes in an increasingly competitive landscape.
After six years away, Mont Albo Massage Hut returned to Franchise Asia 2025, the Philippines’ biggest franchising event featuring top brands from the country and abroad.“ Like many, we were hit hard by the pandemic— losing multiple branches and franchisees, and facing financial hurdles that seemed insurmountable, especially for a spa business,” said owner Nol Montalbo.“ But through tenacity, strong faith and the unwavering support of our team and loyal customers, we’ ve rebuilt. Today, we’ re ready to grow again, help Filipinos own their dream spa— and soon, fulfill our vision of bringing Hilot to the world.”
AWARDS & CELEBRATIONS
Palm Springs Life magazine’ s Best of the Best 2025 awards recently recognized winners in the spas category. The Spa at Séc-he in Palm Springs, built around the historic Agua Caliente hot mineral spring, continues to be a standout for its unique“ Taking of the Waters” experience. La Quinta Resort & Club Spa was praised for its distinctive treatments, including CBD candle massages and wine-infused therapies. Sunstone Spa at Agua Caliente in Rancho Mirage, ranked among the top spas statewide and nationally, was noted for its holistic services and tranquil environment.
Acquisition International magazine has announced the winners of the Influential Businesswoman Awards 2025, recognizing leaders across multiple sectors. Mia Mackman, owner and principal of MackmanES Advisory and Consulting, received two honors: the Best Wellness Hospitality Visionary Award( U. S.) and the Business Leadership and Dedication Excellence Award. MackmanES specializes in wellness and hospitality strategy, including facility development, financial modeling, feasibility studies and asset repositioning. Mackman is noted for more than 20 years of experience and her contributions to forecasting and innovation within the wellness industry.
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