Pulse April 2019 | Page 19

measures taken in 2009 due to economic downturn reduced the numBer of hourS Worked By emPloyeeS 76% 35% reduced the numBer of emPloyeeS 56% 30% reduced SPA oPerAtIon hourS 45% 16% ShIfted full-tIme StAff to PArt-tIme StAff 39% 19% rESorT/hoTEL aLL oThEr SPaS reduced emPloyee comPenSAtIon 28% 15% reduced the Amount of BenefItS ProvIded cloSed for one or more AddItIonAl dAyS of the Week emPloyed more IndePendent contrActorS none of the ABove 22% 16% 12% 8% 10% 11% 13% 41% industry followed suit. Spa revenues grew The 2010 u.S. Spa industry Study from $4.2 billion in 1999 to $12.8 billion reported on the impact the recession “...as the U.S. in 2008; visits more than doubled in had on the spa industry. it economy became more the same period, from 69 million commented how “no business prosperous in the early years to 160 million; and the number has been left unscathed by the of spas grew five-fold to recession”—the spa industry of the 21st century, the spa 21,300. in fact, estimates was no exception. The data industry followed suit. showed that only one in five for 2009 (gathered in the 2010 Spa revenues grew from $4.2 billion survey) showed a fall in all of the spas open in america in 2008 actually existed less five of the industry’s ‘Big in 1999 to $12.8 billion in 2008; than a decade before in 1999. five’ statistics—a first (and visits more than doubled in the But in the midst of record thankfully yet unrepeated same period, from 69 million figures, troubled waters were record) for iSPa’s annual study. to 160 million; and the number close by. in 2009, the u.S. found The impact on the number itself facing the deepest, most of people attending spas of spas grew five-fold prolonged recession since the was immediate and significant. to 21,300.” 1930s—all the major economic consumers had less money to spend and indicators were negative. Gross Domestic a 10 percent fall in spa visits reinforced the Product (GDP) tumbled 2.6 percent and the rate of job industry’s position as a barometer for consumer losses was close to 4 percent. unemployment doubled and behavior. While annual revenue fell sharply (4.3 percent), it’s income and personal expenditure dropped. likely that many who stopped attending spas were not their APriL ■ PULSE 2019 17