nail service for patients in active
treatment. Lomax said the recipients
love the pampering. The company
also provides eight hours of paid time
off annually for employees to do
volunteer work.
Spa manager natasha Burns, of The
Spa at 21c cincinnati, said that
although her business does not make
direct financial donations, they instead
do just about anything else possible to
support charitable efforts, including
donating hotel stays, restaurant meals
and spa services.
according to Burns, they contribute
to coat drives, hold halloween parties
to raise funds, and partner with
“countless” community members for
public events such as art exhibits that
are often charitable fundraisers—the
site combines a contemporary art
museum, boutique hotel, restaurant
and bar with a full-service spa. The Spa
at 21c will also run a promotion in
which 10 percent of proceeds go
toward women’s employment efforts,
said Burns.
Spa manager Trudy Smith said The
Spa at Kilaga Springs created a unique
and effective way to grow both
corporate and community goals
together. The Spa is part of the Sun
city Lincoln hills community
association, a retirement community
with 11,000+ neighbors all 55 and
older.
The company has incentivized goals
for staying on budget, reducing
injuries, team building, and
community involvement. charitable
efforts have included a coat drive, the
donation of older sheets and towels to
local pet charities, and of robes and
makeup to a women’s shelter.
Some departments combine
fundraising with direct action. one
group, Smith said, ran a drive for gift
cards for nearby wildfire victims—the
spa is only 60 miles from the epicenter
of the destructive camp fire—and
then hand-delivered pet food for
affected animals. The spa sets aside
time for giving on company time, but
employees often go above and beyond
spa anjali works with local breast cancer treatment centers and charities.
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by donating and volunteering on their
own time, as well.
no matter how it is expressed,
charitable giving should relate to your
brand, and always support brand
values. for President Vivian Valenty,
whose company VB cosmetics makes
Dazzle Dry nail products, the sense of
connection is surprising, but perfect.
“We have an ongoing program with
Weforest planting trees in the Kashi
hills of india,” she said. The program
also improves the lives of the people in
the region. But why did Dazzle Dry
choose to plant trees in india, rather
than another location? “as a certified
Women-owned Enterprise, our brand
is all about helping women,” said
Valenty, adding “the Khasi are one of
the world’s few matrilineal societies so
women are well represented in the
project.” Therefore, Dazzle Dry’s chari-
table contributions match up perfectly
with its own values, as well as its
brand image.
“Dazzle Dry is an eco-friendly,
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