interested in learning more about
B corps like alaska glacial mud co.?
Log-in to experienceispa.com, then view the article “Going Green yields Multiple
Benefits” in the October 2018 issue of Pulse, available as part of the Pulse archives
at experienceispa.com/pulse/past-issues.
J.W. marriott marco island presented a
local food bank with a check for over
$120,000.
ecosystem, “we all depend
on the river for food and
clean water,” Padawer
added.
Very few of the companies
contacted for this story said they use
their charitable work to market their
companies. a few use photos on
social media, but mostly to recognize
employee participation and celebrate
their staff, rather than the spa itself.
“usually, i prefer to keep our
donations anonymous. my mother
always taught me that when you give
to others not to announce it with
trumpets,” said Palmer.
So why do it? Why give away time
and money?
charitable efforts are good for
morale, notes Smith, who makes a
point of noting the achievements in
company communication. “The staff
love it,” she said. “Spas are in the
business of taking care of people... it
creates a culture of caring and we are
a better team because of it.”
“i want our people to be the change
they wish to see in the world, their
alaska glacial mud co. is a B corp that helps protect the copper river.
giving hearts and ability to rally as a
team provide a base for our culture,”
said Testa of Watercolor inn Spa.
“Spa communities are such a tight-
knit, caring, compassionate, loving
group that it is in our very core
nature to want to help others. it’s our
calling to nurture and help when
needed and not a ploy for attention,”
said Spa anjali’s Lomax.
Padawer said it’s bigger than any
single business. “i don’t think giving
back should be specific to any
industry. i think if all businesses gave
back in a way that offset or protected
the resources where their products or
services come from, the world would
be a better place.” n
Jan Winter is a freelance writer with more than 20 years of experience writing
on a variety of business topics. She is based in LaGrange, Kentucky.
APriL
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PULSE 2019
37