DIVE DEEPER WITH MICHAEL TOMPKINS
A
s a partner with Hutchinson Consulting, Michael Tompkins
has data on, insights into or advice for every aspect of a spa’s human
resource practice. This month, Pulse asked Tompkins for his tips on how
to attract and hire committed, passionate spa professionals.
1. Often massage therapists and estheticians choose their careers because they
enjoy serving others, and improving the health of their client is a primary indicator
for personal job satisfaction. When recruiting for talent, discuss the career path and
the benefits of a management position: using the same skill set to impact the health and job satisfaction
of those they work with.
2. Encourage potential graduates to shadow a manager in their chosen field for a day, observing both the
positive aspects of the position as well as its challenges. Understanding everyone’s role in a spa organization
is critical for team cohesion.
3. Discuss schedules! High-demand hours are often evenings and weekends. While that may not be optimal
for their lifestyle, it’s essential to spa revenues and personal income.
4. Highlight an ability to “trade” services with their peers. The physical benefits of receiving the same service
they give a guest is beneficial for providers as well.
BONUS: They may discover new
techniques they personally like and use
them to enhance their talent toolbox.