SPECIAL APRIL SUPPLEMENT
REIMAGINING YOUR SOPs
W
ISPA IS REVISING ITS RESOURCES
ith so many spas using time during shutdown to reevaluate their best practices, procedures and
protocols, ISPA has decided to do the same: we’re hard at work to refresh many of our guidelines,
resources and tools for a post-COVID-19 world. ISPA has already begun releasing these revised resources as
the ISPA Reopening Toolkit and will add more as they’re finished within the next few weeks. In the meantime, here’s a
preview of what we’re updating to help spas prep for a post-COVID-19 world:
Updated Sanitation and Hygiene Guidelines
Health and sanitation is, of course, going to be front
of mind for staff and guests alike as spas
reopen. These updated guidelines will
Communication and Marketing Templates
Communicating clearly with guests, staff, and media
before, during and after the reopening process will be
critical its success. Customizable templates
incorporate the recommendations for guest-facing communications, press
of organizations like the Centers for releases and marketing tools will
Disease Control (CDC), the World Health allow updated policies and practices
Organization (WHO) and professional to be shared with stakeholders
organizations from around the world so
quickly and easily.
that spas can open and operate safely and
confidently following the COVID-19 pandemic.
Consumer Research Report
The findings of this new consumer study con-
Spa Reopening Checklist ducted by PricewaterhouseCoopers will provide insights
This extensive checklist will provide guidance to from spa-goer and non-spa-goer audiences on key issues
management and staff as they prepare to reopen their related to COVID-19 and its impact on their behaviors,
spas in the coming weeks. The document incorporates the including their expectations surrounding future spa visits.
health and sanitation guidelines detailed above, as well The results of the study will be released next Wednesday.
as suggestions for staff training, purchasing, bookings
and guest arrival, facility preparation, communications
and more.
HAVE A SUGGESTION FOR AN SOP? We need your input!
Contact Josh Corman, ISPA’s director of education and research,
at josh.corman@ispastaff.com.
CONNECT WITH FRIENDLY FACES WHILE STAYING AT HOME
T
he spa industry, more than almost any
other, appreciates the power of one-
on-one connection and facetime—two
things which can be hard to come by while
following social distancing guidelines. That’s
why ISPA has been working on ways to keep
you connected with your ISPA family
digitally:
1. ISPA VIRTUAL CHAT SERIES During this
time of isolation, it’s more important than
ever for us to share ideas, problems and 2. ISPA YouTube Channel ISPA has been working with its
solutions with each other—and the ISPA Virtual Chat members to create insightful, inspiring short videos to help the
Series is your opportunity to do so. This free ongoing wider membership through this crisis. Click here to visit ISPA’s
series will connect you with other spa leaders in an inti- YouTube channel, where you’ll find videos by Petra Kolber, Paul
mate, moderated video chat. Click here to learn more and Wright, Jane Segerberg, ISPA Chairman Garrett Mersberger and
sign up for an upcoming session. more on a variety of topics.
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APRIL 2020
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PULSE
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COVID-19 UPDATE