SNAPSHOT SURVEY
QUARTERLY PERFORMANCE
(Q4 2019)
JANUARY 2020
l l l
KEY TAKEAWAY:
WHILE SNAPSHOT SURVEYS SUGGEST that growth in
Q3 2019 may have been softer than usual, the latest quarterly
Hot Tips For Hiring:
across the board, especially relative to the same quarter in Respondents’ Best Tips for
Talent Management
2018. 76 percent of all respondents saw revenue increase l “Partnering with local massage schools to
performance Snapshot Survey for Q4 2019 shows strong growth
year-over-year, while only 11 percent saw it decrease. offer an ‘Intro to Hotel Spas 101 Basics’
Comparatively, 22 percent of respondents in last year’s Q4 class free of charge to their students.”
performance Survey saw revenue decrease. 70 percent of spas
saw an increase in total visits compared to Q4 2018.
This newest Snapshot Survey makes
something very clear: the spa industry
continues to grow tremendously, even if the
exact amount varies from quarter to quarter.
MEMBER
INSIGHT
applicant tracking system to keep tabs on
the employee recruiting and application
process.”
therapist positions can come in handy:
days, I’ll assign the spa attendant shifts
[as a massage therapist] to capture
demand as much as possible. Sometimes,
I use this attendant for unexpected
walk-ins, or [to] cover therapists’ sick
calls—minimizing turn-away overall.”
APRIL 2020
brand through social media and using an
Survey on how hiring licensed massage therapists in non-
I hire dual-licensed therapists. On busy
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l “Creating broader awareness about our
you’re hiring. Here’s a great example from the January Snapshot
massage license. As for service providers,
PULSE
intern program with massage schools.”
IT’S IMPORTANT TO KEEP FUTURE FLEXIBILITY in mind when
“I hired a spa attendant who also has a
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l “Offering a partial massage scholarship and