MEMBER PERSPECTIVES
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“ People are looking for connection . They ’ ve really had to tighten their social circles . But the most important part for people right now is physical touch .”
— TINA LYONS we got great feedback from our guests — and a lot of husbands who were really appreciative of us taking the time to assist them in creating that day .”
Despite not promoting group experiences or even listing them on the spa menu , Ginger McLean , director of spa operations at Hard Rock Atlantic City says that she too has noticed wellness playing an ever-growing role in the experiences groups seek during their hotel stays .“ We don ’ t promote groups . We don ’ t have group packages . But we ’ re seeing anywhere from two to five requests [ for group experiences ] per day coming through , including bachelorette parties , friends getting together , birthday groups and families ,” McLean says .“ So I think it ’ s a growing trend . I know , having been in the business for over twenty years , that there has been a shift to [ spa being ] a social opportunity to spend meaningful time together with people you care about . I ’ m delighted that our spa is set up to be able to accommodate that .”
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Multi-guest experiences are so popular at the Boathouse Spa ( top right ; bottom ) that they converted a nail service room into a couples treatment room .
32 PULSE • APRIL 2022