What Membership Packages Bring to Your Spa
BY JOSH CORMAN
IT IS ACCEPTED WISDOM THAT a bird in the hand is worth two in the bush . If we translate that aphorism into language more well suited for spa , we may end up with something like this variation : A guest in the spa is worth two outside its doors . After all , a guest who commits their money to the spa regularly and reliably is more valuable than the potential guest who may or may not ultimately pay for a spa service .
38 PULSE • APRIL 2022