SNAPSHOT SURVEY BY JOSH CORMAN
QUARTERLY PERFORMANCE
In the fourth quarter of 2021 , key metrics such as spa visits , revenues and profits continued to show year-over-year improvements and illustrate the strong demand for spa services to close out the year — a trend spa leaders would love to continue in 2022 . Spa respondents also commonly noted budget increases in important areas such as employee training , marketing and payroll , another welcome indicator of the industry ’ s ongoing recovery .
KEY TAKEAWAYS
THE SURGING DEMAND FOR SERVICES that many spas experienced throughout 2021 continued into the year ’ s final quarter , with 87 percent of spa respondents indicating an increase in the number of visits compared to the fourth quarter of 2020 . Both revenues and profits saw corresponding year-over-year improvements as well . Nearly eight in 10 spas ( 78 percent ) noted an increase in revenues of at least 10 percent , with one in five seeing revenues climb by at least 50 percent . Meanwhile , 69 percent of spas reported profit increases of at least 10 percent in the fourth quarter of 2021 .
HARD-EARNED PAY
RESOURCE PARTNER ROUNDUP
Resource Partner respondents shared some positive data of their own , with 71 percent indicating an increase in new accounts , while nearly half ( 48 percent ) reported an increase in repeat clients in the fourth quarter of 2021 .
TWO-THIRDS ( 67 PERCENT ) of spa respondents noted an increase in their payroll budgets for 2022 compared to 2021 . This figure suggests that spas have been filling more positions as recovery continues and they seek to keep up with high demand . Increased payroll budgets may also indicate rising wages among employees in an especially competitive labor market .
Change in the air
January 2022 Snapshot Survey respondents were asked to share one thing they are looking forward to implementing , changing or experiencing within their spa this year . Below is a selection of anonymous responses :
l “ Going through a software conversion to bring on online booking to our guests ! It will take a lot of strain off the front desk team and allow more last-minute bookings the night before .”
l “ I look forward to creating internal training programs to further develop the teams ’ skill . Additionally , strengthening the partnerships with vendors !”
60 PULSE • APRIL 2022