PULSE POINTS
“ The surest path forward is paved by the nimble hands and feet of your workforce .”
viable beyond 10 years . Seventy-two percent of Japanese CEOs and 67 percent of Chinese CEOs hold this belief , while the U . S . is perhaps the most optimistic with only 20 percent of CEOs doubting the longevity of their economic viability beyond 10 years . Thirty-nine percent of CEOs globally indicate pessimism in the economic viability of their business in a decade if their current path is followed . When asked about the forces most likely to impact their industry ’ s profitability ( either increase or decrease ) over the next 10 years , about half or more of surveyed CEOs cited changing customer preferences , regulatory change , skills shortages and technology disruption . PwC believes the answer to these challenges lies in leaders ’ abilities to reimagine their mission , choose paths wisely and never be afraid to reinvent . Leaders are encouraged to constantly look beyond their current portfolio of businesses and products to determine what new value their organization can create , and for whom . This may require a pruning process of removing aspects of their brand in order to focus on which aspect of their company stands to bring the most value to the most people .
48 PULSE n APRIL 2023