Women ’ s Intimate Wellness :
UP NEXT IN PULSE
THE JUNE ISSUE of Pulse promises industry news , spa insights , professional development resources and expert analysis . Here are a few of the stories we ’ re working on :
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CONFERENCE HIGHLIGHTS : A review of the 2024 ISPA Conference ( held April 23-25 at the Phoenix Convention Center ) will include a look at Conference Expo Awards winners , a recap of remarkable messages from the keynote speakers and the best lessons from each education session , plus a photo journal capturing the event ’ s most memorable moments .
TOOLS FOR SUCCESS — CUSTOMER SERVICE : JobWise will review best practices for spa staff members ’ customer service skills development , along with soft skills interview questions and recognition programs for exemplary guest support .
EDUCATION — Learn how a media kit plays a vital role in promoting your spa , building relationships with the media and attracting new customers — making it an essential tool for spa marketing and public relations efforts .
Women ’ s Intimate Wellness :
The intimate care market is growing . In an in-depth look at women ’ s intimate wellness , Ina Labs ’ s Allyson Barrio explores how the developing trend offers opportunities to spas .
FROM THE FEATURE STORY : Spas , salons , estheticians and medical professionals alike are adding intimate skincare products and services to their offerings to meet this growing interest and demand , and to increase revenue . Many are expanding their retail product selections to include clean products formulated specifically for intimate skin and clinically tested to prove safety and efficacy . Services are expanding to include vulva facials ( vajacials ) and skin lightening treatments , and shaving and wax services are being updated to include intimate skin specific products in the treatment steps .
Join the Pulse Party
SUBMIT TO MEMBER NEWS : In every issue , members share short ( 25- to 75-word ) announcements about events , celebrations , community impact and other brand news . Member News submissions may be shared for consideration at any time . SHARE YOUR PERSPECTIVE : Spa leaders place value on insights from fellow industry professionals . If you have an insider ’ s knowledge or a unique viewpoint on trending spa topics , your voice should be heard . Here are a few topics we ’ re considering for upcoming stories : l
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Are any of your spa ’ s therapists / treatment professionals certified in more than one state / province or country ? When was the most recent time your spa had professional marketing photographs taken ? l Are your spa therapists trained in first aid and CPR ? l What background checks do you conduct on potential spa employees ? l Are your spa facilities accessible for individuals with disabilities ? l
Do you expect new hires to stay with your spa business for more than two years ? More than five ?
Please contact Pulse editor Scot Gillies at scot . gillies @ ispastaff . com with news , opinions and insights .
76 PULSE n APRIL / MAY 2024