THROUGHOUT THE YEAR , ISPA conducts Snapshot Surveys to help members keep their finger on the pulse of spa industry trends and shifts . ISPA members are rewarded for the few minutes invested in completing the short surveys :

First , respondents receive the full results report within two weeks after a survey opens . In addition to the insights gleaned from the monthly data trove , you ’ ll be able to read the full comments shared for the qualitative survey questions . This member resource provides an invaluable opportunity to share ideas , challenges and successes with your spa peers .

Second , respondents ’ comments and the overall responses are used to determine ISPA priorities . Your survey submission serves as a bullhorn to let industry leaders know the spa community ’ s pain points and where educational resources and tools are needed .

In brief …

A short overview of survey results appears in the Pulse issue following each Snapshot Survey ’ s conclusion . ( See page 64 for a recent Snapshot Survey recap .) The magazine includes only a few data points and charts from the complete report .

Find a more in-depth report of the most recent survey , along with archives of previous surveys , in the Research Library on experienceispa . com .

Participation is essential to provide quality data , so be sure to take notice when the surveys hit your inbox . The small investment of time reaps a wealth of rewards .

Interested in sponsoring a future Snapshot Survey ? Contact sydney . doctor @ ispastaff . com to learn more .

THE EAGERLY-ANTICIPATED ISPA Consumer Snapshot report is now available exclusively to ISPA members . The ISPA Foundation commissioned research partner PricewaterhouseCoopers ( PwC ) to explore a variety of spa-goer motivations , preferences and priorities .

The findings indicate that spa-goers continue to prioritize mental well-being and see the spa experience as an investment to decrease stress . While massage is still the service leader , spas offering medical , nail and facial treatments are poised to reach larger audiences as demand for those services increases . Download the full report for additional insights into the subscription-based revenue potential , the benefits of medical service integration , and preferences of Gen Z audiences .

To access the complete study , visit experienceispa . com and select the Resources tab to find the Research Library . Remember , you must be logged in to your ISPA member account to download the full report . The ISPA Foundation would like to extend thanks to the generous donors and ISPA Foundation Auction bidders who helped bring this study to life .

ISPA Consumer Snapshot : Today ’ s Spa-Goer

January 2024

8 PULSE n APRIL / MAY 2024