MORNING KNOWLEDGE BUILDER SESSIONS n 8:30-9:30 A . M .

Navigating Online Negativity in Your Spa

PRESENTER : DARLENE FISKE Whether it ’ s a stinging review on Yelp or a damaging social media post that goes viral , consumers have more control over your reputation than ever before and sometimes you ’ re at their mercy . Trying to get ahead of problems and postings before they arise takes a team that ’ s equipped with PR skills . You ’ ll take away ideas from this session that can help you and your team navigate this new world of communications , customer service and cancel culture .

The Humanleigh Remedy for An Amplified Life

PRESENTER : LEIGH WEINRAUB The unyielding pressures of life and work distract us from what is truly most important . Here is an unforgettable wake-up call that will jolt the audience out of a sleepwalk into sharper focus , clarifying values and inspiring immediate action . Just as muscle grows stronger from consistent flexing , our minds require healthy and refined repetition for optimization . Attendees will discover a toolkit of psychological skills that will sustain a lifelong training program and will learn to master emotional regulation , access more authenticity , generate inner peace and channel gratitude as a catalyst for self-actualization

The ISPA Foundation Research : A Compass for the Spa Industry

PRESENTERS : ELLA KENT AND TODD SHAW Here ' s the full session description . Join us for a spa industry odyssey — with a few unexpected detours . Ella Kent and Todd Shaw will be your fearless guides as we navigate a whirlwind tour through the Foundation ’ s research studies and share innovative ways to use the data within your business .

Along the journey , the presenters will share an exclusive preview of the 2024 ISPA U . S . Spa Industry study findings and key insights from the 2024 Consumer Snapshot Study , a data trove of spa-goer preferences and insights . n

40 PULSE n APRIL / MAY 2024