Pulse April / May 2024 | Page 68

Day THREE THURSDAY , 25 APRIL
Day THREE THURSDAY , 25 APRIL

2024 CONFERENCE EDUCATION

SMART30Sessions

Day THREE THURSDAY , 25 APRIL

Using Feedback as a Gift to Help Others Grow
PRESENTER : CLAUDE SILVER Growth without feedback is like sailing without wind . It ’ s the ( sometimes gentle , sometimes disruptive ) nudge that propels us toward greatness , urging us to shed our comfortable cocoons and embrace the transformative power of self-awareness . Like a key that unlocks our potential , feedback unveils our blind spots and illuminates the path to possibility . It encourages us to dare greatly , whispering in our ears , “ You are capable of more than you can possibly imagine .” Claude Silver will walk us through why our “ Fight , Flight , Freeze ” response wants to take over and how to share feedback so others will not only hear it , but benefit from it .
Three Things Clients of EVERY Generation Want You to Know
PRESENTER : KRISTIN SCROGGIN Did you know there may be things your employees do that unintentionally get on the nerves of different generations ? Every generation has different social needs , different versions of what “ a quality experience ” looks like and expectations of what their spa time will be like . The more you know about generational differences , the more you can customize the experience directly to the client and boost your chances of their booking their next session with you .
Innovative Wellness Solutions to Drive Guest Engagement & Bottom-Line Profit
PRESENTER : AMY MCDONALD Attendees of this presentation will explore how wellness can be integrated and applied into any spa and wellness business whether in the treatment room , retail , social lounge , fitness area or guest room .

Day THREE THURSDAY , 25 APRIL

Understanding the FICA Tax Tip Credit for the Wellness and Spa Industry
PRESENTERS : MYRA REDDY , KATI RAPOZA This session will provide a comprehensive understanding of the FICA tip tax credit legislation for beauty , spa and wellness establishment owners . Join the Professional Beauty Association ’ s Kati Rapoza and Myra Reddy as they explain the FICA Tip Tax Credit legislation and how much money employers could receive . Whether you are a salon , nail or spa and wellness establishment owner , gaining knowledge about this potential tax credit can greatly benefit your business .
42 PULSE n APRIL / MAY 2024