2015 ISPA CONFERENCE & EXPO OCT.
19-21
PROFESSIONAL DEVELOPMENT SESSIONS
YOUR PROFESSIONAL
POTENTIAL
BY JENNIFER DUCKWORTH
Explore the ISPA
Conference & Expo
Professional
Development
Sessions
A one-of-a-kind enrichment experience. Each day during the three-day ISPA
Conference, attendees will learn valuable information in sessions developed to meet
the specific needs of spa industry professionals. Attendees will engage with their
peers in a variety of sessions that will challenge their thinking and advance their
strategies. These sessions are designed to inspire attendees to explore various professional strategies through insights gained from the best professional experts and esteemed spa industry leaders.
This year’s PDS schedule is divided into five categories designed to better identify areas of interest based on attendees’ own professional and personal needs: Mindful Marketing, Employee Impact, Skill Sharpener, What’s Trending
and Business Health. Here’s a preview of this year’s sessions that can help attendees learn, engage and explore their
own professional potential.
MINDFUL MARKETING Learn marketing tips
and techniques that will generate positive buzz
for your brand.
Be a Visionary: Create Complete
Success with Branding
Boldijarre Koronczay
EXPLORE…
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Big Branding, Small Dollars
Grow Any Spa like a Billion Dollar Brand
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Gerry O’Brion
Fundamental rules of how to be successful
The importance of working as though someone you want
to impress is watching
EXPLORE…
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Five steps to attract ideal customers
How to stand out in a sea of sameness
Social Media Productivity Tools:
The Cure for Social Media Overload
EXPLORE…
EXPLORE…
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Ramp Up New Hires Fast & Keep Them Forever
Merit Gest
Heather Lutze
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EMPLOYEE IMPACT Focus on your most
important business asset, your employees.
Which social media platforms will
benefit your business
How to create niche marketing for your spa
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Four things every onboarding program must have
Ten quick and easy ways to improve day one with
a new employee
(CONTINUED ON PAGE 32)
30 PULSE
n
August 2015