Pulse August 2015 | Page 62

ISPA NEWS Consumer Research Released NEW This year, ISPA’s Consumer Snapshot ! Initiative went global. Through ISPA’s research partner, PricewaterhouseCoopers, Volume VI provides important data on the spa industry from the perspective of consumers in Australia, Canada, the U.K and the U.S. Why do consumers go to spas? Why don’t they? All of these answers and much more were revealed. ISPA members can visit experienceispa.com to access a complimentary copy of the full report. Ramping Up ISPA’s Blog The blog content on ISPA’s website is getting ramped up and we want your input. Industry and member news, regulatory changes, arts, marketing ideas and trends, whatever the spa subject, we want to get it covered. Feel like getting your creative juices flowing? If you h ave a topic you want to write about, email ispa@ispastaff. Member contributions are encouraged and welcomed.