AUGUST 2015
T
he monthly ISPA Snapshot Surveys give ISPA members the
opportunity to participate in useable and relevant industry
research. In May, members were asked about their retail
sales—how important the sale of retail products is to overall
revenue, what they sell and how they sell it.
NATIONAL PARKS MONTH (U.S.)
All spas that responded to the survey sell retail products, although sales are
more important to some spas than to others. On average, most spas generate
10 to 15 percent of total annual revenue from the sale of retail products, but
there was wide variance within the results. Despite their importance to total
revenue, most spas are not planning on a dramatic increase in the amount of
August is...
l
National Golf Month (U.S.)
l
Family Fun Month
While most spas are not planning on an aggressive expansion of their retail
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National Parks Month (U.S.)
product variety, the majority do plan promotions and staff incentives to make
l
Foot Health Month
retail products they sell. A significant majority, 59 percent, are only planning on
introducing one to three new products over the next 12 months.
the most out of their product mix. Almost two-thirds of spas hold product promotions at least once every two months, with 35 percent engaging in new
promotions every two weeks. More than half of all spas are setting regular
retail sales goals while 79 percent incentivize staff to upsell retail products.
Cooper Spa
June Jacobs
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International Friendship Day
August Monthly ISPA
Foundation Auction open for
bidding
International Youth Day
2015 East Coast ISPA Media
Event
Langham Chicago
The Body Spectrum
To receive next month’s survey results, be sure to check
your inbox for the September survey link to participate.
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Deadline to be considered for
the 2015 ISPA Foundation Live
Auction
August ISPA Snapshot
Survey opens
Women’s Equality Day (U.S.)
August Snapshot Survey
participation deadline
Last day to bid on the ISPA
Foundation August Monthly
Auction item
Last day to save US$100 on
2015 ISPA Conference & Expo
registration rates