Pulse August 2015 | Page 78

CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21 Platinum Sponsor Technogym Farewell Party, Energy Breaks BOOTH NUMBER: 801 TECHNOGYM.COM • 1.800.804.0952 What makes your brand stand out? Our brand is steeped in design and powered by innovative technology: the perfect balance of our Italian heritage and our attention to detail to respond to the needs of our consumers. When you see a Technogym product, you know it is Technogym: clean lines, elegant silhouette, without compromising performance. We strive to leverage new technology to deliver the best products, and we look to insights and analytics to ensure we are always on the cutting edge to help our customers achieve their wellness goals. What exciting new product or service are you showcasing this year? We are showcasing a number of key initiatives this year, but one of the ones we are most proud of is our Technogym app. This revolutionary new app not only encourages exercise, it also underlines our commitment to social good and purpose. For every move, we will donate meals to those in need. As leaders in wellness, we believe we have a responsibility to not only inspire people to be well, but to also pay this wellness forward. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? If you look at trends that spas are initiating, the world is experiencing spas differently: it’s not just about the four walls necessarily. It’s about immersing yourself in the wellness experience whenever and wherever you go. So for example, it is taking the restorative feeling you are walking away with after your spa treatment and applying that to everything else in your day. How does your company help spa clients explore your brand and product/service offerings to ensure they get the most out of their investment? We value our customers above all else, and strive to ensure we offer a full breadth of products that are innovative and respond to their needs. We are continually proud and humbled that our customers seek out our equipment when they want a premium, performance-focused experience. Nerio Alessandri President and Founder 76 PULSE n August 2015