After-Treatment Tips
Because a guests’ beauty experience shouldn’t end after a
treatment wraps up in a spa, spas are constantly looking at
ways to encourage guests to develop a beauty routine at
home. To help market its after-treatment products, The Hotel
Hershey hosts a monthly educational event for its guests in
order to provide them a deeper level of understanding and a
personalized connection to its brands.
“Each month a different brand partner will present, always
with exceptional results, and a strong buy-in and commitment
from our guests. Our team of technicians is also highly
educated by our brand partners to provide the very best
service, experience, and home-care advice and recommendations, for each and every guest,” Wing says.
At Naturopathica Chelsea in New York, guests are
encouraged to take charge of their health by combining
deeply therapeutic experiences with the tools and education
to continue their healing journey at-home.
Naturopathica’s educational approach starts with helping
guests identify the root cause of a concern, and then extends
toward recommending products and rituals that can help
address skin-care or health issues. “Since our therapists and
estheticians value their role in the client’s healing process,
product recommendations come naturally with the support of
our Well-Being Ritual Cards, which are shared with clients
post-treatment depending on their needs,” Close says.
This link-sell with education makes retail both an integral
and necessary part of the treatment experience. “Our hope is
that clients will learn how easily well-being rituals can be
integrated into their lives,” she says. n
“Convenient and resultsdriven skin-care solutions
are of top priority among
busy women everywhere.”
— SHIAN WING, The Spa at The Hotel Hershey
The Spa At The Hotel Hershey upgraded its Chocolate,
Cuban and Noche Azul collections, body treatments and
retail products with a new all-natural signature product
line, developed in partnership with TARA Spa Therapy.
WANT TO KNOW what qualities to look
for in a skin-care resource partner? Click here
to read more.
F E AT U R E D S O U R C E S
BOLDIJARRE
KORONCZAY
President and Master
Esthetician
Éminence Organic Skin
Care
SHIAN WING
Spa Director
The Spa At The Hotel
Hershey
HERSHEY, PENNSYLVANIA
NATALIE
SOTO-CARLISLE
Global Educator
jane iredale
BARBARA CLOSE
GINA PREZIOSA
Founder & CEO
Naturopathica
VP of Sales & Marketing
Shankara
NEW YORK, NEW YORK
UVALDE, TEXAS
GREAT BARRINGTON,
MASSACHUSETTS
VANCOUVER, BRITISH COLUMBIA
CANADA
August 2016
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