MAN TO MAN
(CONTINUED FROM PAGE 36)
What Men Want
When it comes to what men want, Spa at
Ballantyne Resort Director of Ancillary
Operations Woody Allen has seen a rise
in the demand for pedicures among male
guests. “It’s a common myth that men do
not take care of their feet and hands, but
that’s not true. Pedicures are popular
among our male guests,” he says. “For our
manicure and pedicure treatments, we
feature a masculine scent by Zents, Ore,
as well as UnZented, which has a natural
scent.”
The spa also offers treatments
designed for men like Arnica Sports
Massage, Deep-Tissue Massage, Distinguished Male Facial and Gentleman’s
Manicure & Pedicure. “All our guests
enjoy a complimentary glass of champagne, access to our steam room and
Elemis offers a full line of male-specific products.
sauna, whirlpool, indoor pool, resistance
pools, outdoor pool, spa boutique, fitness
center and full-service salon. Additional
resort-style amenities include golf, Dana
Rader Golf School and fine dining at
Gallery Restaurant,” Allen says.
Pre- and post-treatment, male guests
unwind at the Men’s Relaxation Lounge.
“In the Men’s Relaxation Lounge and
locker area, guests may use our organic
male face wash, shaving emulsion, serum,
moisturizer and toner so they get to
experience the products even before their
actual facial treatments,” he says.
Man Cave
The male spa guests tend to enjoy the
amenities in the spa in the same way they
enjoy the conveniences in their own man
cave, which is why many spas offer over-
the-top facilities to turn male guests into
loyal patrons. For instance, at
Mountaintop Golf & Lake Club, the men’s
locker room comes equipped with a full
bar and all-day access to the menu of
their Top Tier Restaurant where guests
can order from any of the creations by the
club’s Executive Chef Robert Meitzer.
“The luxurious lounge area is a man
cave on steroids with over-stuffed leather
chairs and sofas facing five TV screens
showing different sport channels. Sturdy
French doors open out onto the putting
green where members often settle bets
after a round of golf,” says Spa Fitness &
Tennis Director Kitty Flewelling.
Mountain Golf & Lake Club Spa caters
to about 40 percent male guests. They
treat male guests to a complimentary
snack bar with fresh fruit, nut mixes and
gourmet chocolate, plus a movie theater
popcorn cart. “We equip the men’s vanity
area with every product a man could
possibly want—from Gold Bond powder
to three varieties of shaving cream—to
make it feel like home,” says Flewelling.
“Gentlemen often enjoy the hot tub, cold
plunge, steam and sauna before or after
their spa treatments and workouts.”
At Island Spa Catalina, emphasis is on
making the male guests feel comfortable
while browsing through the treatment
menu, which is why the spa decided to
include a page dedicated to “Just for Him”
services. “We also carry Organic Male
OM4,” says Thomas. “The male skin is
different. Men usually have a different skin
concern which is why it is so great to be
able to offer more customizable services
for them,” he says.
Male-Specific Products
When looking for male-specific products
for your spa’s retail area, pay attention to
scents. “We look for products that are
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August 2016