SUN SMART
(CONTINUED FROM PAGE 44)
To help educate consumers on sun safety, COOLA Suncare
dedicates a section of its website to Sun Science. “This year,
we have made a considerable investment in creating an online
education portal to train on the importance of sun protection, and how our
brand plays a role in that,” Mao says. In
addition, COOLA Suncare works closely
with the Melanoma Research Alliance
(MRA), the largest private funder of
Melanoma Research. “The inspiration behind
the founding of COOLA was due to Chris
Birchby’s parents, both diagnosed with
melanoma. We are very fortunate that they came
through their respective diagnoses healthy, and
that we can be part of a greater effort to help
increase the awareness of melanoma and skin
cancer,” Mao says.
Staff Education
Providing staff members the right training is an important part
of the sun safety campaign. The Sanitas Training Institute, an
on-site educational facility, offers an array of curriculum both
in a classroom setting and through distance learning opportunities.
“At Sanitas, we incorporate sun safe
practices into a multitude of our classes and
also offer targeted curriculums focused on sun
damage and prevention. We train industry
professionals to have a practical understanding of
the sun, its benefits and tools for protecting skin
from environmental overexposure,” says Crary.
They also offer hands-on training that focuses on
identifying potential skin abnormalities caused by
the sun and when to direct guests to seek medical
attention.
In the end, it is important to understand that
getting some sun has its own benefits, but safety
must come first. Reddington says it’s important to
find a healthy balance between safe sun exposure,
which can help to elevate our mood and provide our
bodies with essential Vitamin D, and protecting one’s skin
from UV and infrared rays. n
F E AT U R E D S O U R C E S
ANNETTE
SANDFORD-LOPEZ
Director of Health
Club and Spa
The Spa at Belmond
Charleston Place
LISA CRARY
ALYSSA SCHOTT
SUE THOMAS
NIKKI PETERS
Owner/CEO
Sanitas Skincare
PR/Brand and Field
Marketing Manager
colorescience
Director of Sales for
Pro and E-Commerce
Dr. Dennis Gross Skincare
Global Marketing
Director
Exuviance Skin Lab
CARLSBAD, CALIFORNIA
NEW YORK, NEW YORK
PRINCETON, NEW JERSEY
LOUISVILLE, COLORADO
CHARLESTON, SOUTH CAROLINA
MELISSA MAO
LISA SELWITZ
DR. BEN JOHNSON
LIVIA REDDINGTON
Vice President of Sales
COOLA Suncare
CEO
L&L Sun Protective
Fashion
CEO
Osmosis Pür Medical
Skincare
Director of Spa
Willow Stream Spa at the
Fairmont Kea Lani, Maui
NEW YORK, NEW YORK
EVERGREEN, COLORADO
WAILEA, HAWAII
CARLSBAD, CALIFORNIA
46
PULSE
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August 2016