IN THEIR WORDS
Get to Know the Expert Speakers
In this second part of Pulse’ s highlight of this year’ s ISPA Conference & Expo Professional Development Session speakers, find out how these experts view some of today’ s game-changing innovations and what valuable insights you’ ll likely gain from attending their sessions.
Second of Three-Part Series
Lawrence Biscontini
EXPERTISE: Wellness
SESSION: Calling All Spas Offering Mindful Movement
TO READ THE FIRST
PART of this series, read the July issue in the Pulse archives of experienceispa. com.
1. I define innovation as: Having something solved that other people either don’ t realize they need to or don’ t know how to solve or improve in order to become more efficient.
2. In my view, the greatest innovation in today’ s time is: The World Wide Web because it is the reason why the world is now“ flat and fast” as it connects us all via applications on devices.
3. Of all the world’ s innovators, I most admire: The people who keep“ goodness” alive, preaching the words of Jesus and Buddha through their actions and without needing to use words.
4. In the area I’ ll be speaking about at this year’ s ISPA Conference, the most disruptive idea I’ ve seen so far are: Spas that opt not to offer a set menu of mindfulness programs or treatments. A spa in Bali gives guests an extensive questionnaire, followed by a phone conversation, and then plans their journey, from start to finish, when they arrive. The guest trusts that the spa has created a seamless journey just for him or her, with no conscious decisions made about electing one class or treatment over another.
5. In the health and wellness space, the most inventive product I’ ve come across with: is Caudalié. I discovered this brand during a walk with Biskit, my Italian greyhound, in Paris when we ran inside a pharmacy for refuge from an afternoon rain. While exchanging a friendly chat with the pharmacist, she recommended the skin-care line. While I’ m a fan of several skincare lines, I’ ve now added this to my list with fervor.
6. If I can invent one thing, I would invent a: Way to bring clean water and enough food for basic sustenance for each individual on the planet.
7. The one piece of advice I’ d give to help foster a culture of innovation is: Focus on three quotes as a daily mantra to welcome change. First, when I change the way I see things, the things I see will change. Second, I can’ t conceive what I’ m capable of until I learn how to get out of my own way. Third, if I want what I’ ve never had, I have to do something I’ ve never done, and that must make me uncomfortable.
8. The app I am hooked on is: Voxer Walkie Talkie. I will only consult with companies and mentor individuals who agree to add this free app.
9. If I can only keep one book to read, I’ d pick: The Bible because it contains all books,
10. The single most important takeaway attendees can gain from attending my session is: A list of 10 takeaways and tips for attracting press, generating untapped sources of revenue, and making your mindful team the best in the business.
48 PULSE ■ August 2016