Dre Baldwin
EXPERTISE: Social Media
SESSION: The Now Era:
Livestreams and Immediacy
1. I define innovation as: Bringing something new to the table that gets the job done better or
faster!
2. In my view, the greatest innovation in today’s time is: The opportunity for anyone to build
their own platform and write their own story!
3. Of all the world’s innovators, I most admire: Hip-hop moguls such as Sean Combs, Shawn
Carter, Russell Simmons and Curtis Jackson. Unlike us athletes, they did not win the genetic
lottery and had to create 100 percent of their advantages from the ground up.
4. In the area I’ll be speaking about at this year’s ISPA Conference, the most disruptive
idea I’ve seen so far is: The fact that every single human being with a smartphone is his or
her own 24/7 news channel.
5. In the health and wellness space, the most inventive idea I’ve come across with is: The
increased mindfulness of our culture when it comes to sleep and proper rest. I am a recovering
#TeamNoSleep member and notice the significant improvement in my performance with
proper rest.
6. If I can invent one thing, I would invent: A Mental Gym that trains people’s mental games
on a regular basis in the same way we go to gyms to train our abs and biceps.
7. The one piece of advice I’d give to help foster a culture of innovation is: Speak from the
depths of who you are as an individual, not what you think they will like or accept!
8. The apps I am hooked on are: Snapchat and Periscope.
9. If I can only keep one book to read, I’d pick: The Law of Success by Napoleon Hill.
10. The single most important takeaway attendees can gain from attending my session is:
Grab and keep attention—the real currency—and serve as many people as you can. You will
be rewarded a hundred times over!
Leon Alexander
EXPERTISE: Marketing
SESSION: A Window into
the Consumer Mind
1. I define innovation as: A result of a process that brings together various novel ideas in a way
that they have an impact on society.
2. In my view, the greatest innovation in today’s time is: DNA. James Watson and Francis
Crick, who discovered DNA in 1953, famously walked into a local pub and exclaimed, “We
have found the secret of life.”
3. Of all the world’s innovators, I most admire: Nikola Tesla who obtained around 300 patents
worldwide for his inventions.
4. In the area I’ll be speaking about at this year’s ISPA Conference, the most disruptive
idea I’ve seen is: Services designed to bring guests back into the spa on a more regular basis.
Create a juice bar, wine bar or high-end coffee bar that entices consumers.
5. In the health and wellness space, the most inventive treatment I’ve come across with
is: Himalayan Rejuvenation Treatment.
6. If I can invent one thing, I would invent a: Solar-powered A/C for cars that will cool your car
while it is parked in the sun. That would be cool!
7. The one piece of advice I’d give to help foster a culture of innovation is: Take the time to
clarify your motivating values and compelling purpose, individually and collectively. Purpose
is the value-creating, energy-multiplying life force of innovation.
8. The app I am hooked on is: Apple watch activity.
9. If I can only keep one book to read, I’d pick: In Search of Lost Time by Marcel Proust.
10. The single most important takeaway attendees can gain from attending my session
is: To amend their strategic blueprint and look at their business from the consumers’
perspective.
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August 2016
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