Becker was all smiles in front of the media during one of the nonprofit organization's many surprise makeover events at their mobile day spa bus.
The early years had its share of challenges. After acquiring its
501(c)(3) and nonprofit status, Becker needed to convince
people to open their wallets to give money to the organization.
“It was a challenge to ask people to have faith in you when your
dream did not exist yet, nor had it ever been done before. We
were trailblazing,” she says. Fortunately, Becker lives by a quote
from Mark Batterson: “Sometimes you have to say ‘This is crazy’
before you can say ‘This is awesome.’”
Thankfully, with the help of effective branding, the organization was able to tell its brand story to a bigger audience a