PULSE POINTS
BLEISURE: A New Category of Travel
ave you ever been tempted to tack on a few days
after the ISPA Conference & Expo to explore Las
Vegas? What about your last buying trip to Asia?
If so, you might just be a bleisure traveler.
A new study released by the GBTA Foundation, the
research and education arm of the Global Business Travel
Association, found that in the past year, 37 percent of North
American business travelers extended work trips for a short
vacation. The study, conducted in partnership with Hilton Hotels
& Resorts, tapped 675 business travelers in the United States and
Canada and found that age was a factor in those choosing to
extend professional trips into a holiday, with nearly 50 percent of
H
millennials choosing to do so, a much higher rate than Gen X-ers
(33 percent) and baby boomers (23 percent).
Another interesting part of the study noted that travelers
rarely change accommodations when transitioning from the
business to leisure portion of their trip, citing that 82 percent
stayed in the same place for both portions.
Spas are perfectly poised to tap in to the bleisure travel
market. A spa treatment is the perfect way to transition a trip
from business to pleasure. In-room advertising and treatment
packages geared toward this new category of traveler could
attract the type of business traveler that historically didn’t have
time to make a stop in the spa. n
The study... found that age was a
factor in those choosing to extend
professional trips into a holiday.
Millennials
50%
Gen X-ers
33%
Boomers
23%
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PULSE
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August 2017