TRENDING
W E L L N E S S B A C H E LO R E T T E G E TAWA Y S
Millennial Brides are Swapping Booze for
Balance in Latest Wedding Trend
BY
JUDITH
CULP
PEARSON
Brides are choosing wellness over wild and opting for spa bachelorette parties.
GIRLS LOVE ESCAPING TOGETHER. Two centuries ago they
might have retreated to a country home. In the last few decades
they have headed for a shopping event or partying in Las Vegas.
Now, instead of partying, millennials are thinking wellness.
With wellness tourism on the rise, it’s no surprise spa
bachelorette parties have become the latest wellness and bridal
trend. Plus, it’s a great way of approaching the very stressful
demands of a wedding: bonding time, relaxing time,
destressing time, and it’s a trend that is easy for the savvy spa
to market to.
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August 2017
Day Spas
Just because you’re not running a traditional resort spa, doesn’t
mean you can’t get in on the bachelorette getaway trend. Day
spas can offer full-day packages to cater to both local and
visiting bridal parties. Try partnering with a nearby hotel to offer
the popular three-day retreats to visiting groups.
Resort/Hotel Spas
Onsite spas should work with their hotel management team to
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create total packages for bachelorette parties.
These ON typically