TRENDING
(CONTINUED FROM PAGE 26)
include spa therapies, rooms, food, beverages and activities.
Escapes might be as short as three days or they might extend
for a week or more. Working together to customize packages to
each bride’s needs will benefit all areas of the hotel or resort.
Depending on your individual situation, packages might
include:
l Yoga retreats
l Personalized fitness programs
l Spa therapies (massage, facials, manicure, pedicures, access
to pools and other amenities)
l Spa goodie bags for guests
l Healthy lifestyle tips
l Outdoor activities
Targeted Marketing
To bring these coveted bachelorette parties to your spa,
you’ve got to think strategically about your marketing efforts.
You will get the best results by having a separate landing page
for each type of retreat you offer as this allows for targeted
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August 2017
marketing. On your landing page, provide all the information
about your retreat and packages, but also leave space for
potential guests to provide an email address. Offer an incentive
to leave their email by offering a free printable booklet or
planning guide. Once you secure their information, use it to
continuously follow up with the customer. Nurture them to the
point they are ready to schedule their event.
When you follow up via email, focus on the benefits and
experiences they can take advantage of. Be helpful, and build a
bond. Be sure to include contact information and a call to
action link to encourage them to contact you. n
JUDITH CULP PEARSON has over 30 years of spa
experience. She is an AWAI Verified Copywriter
helping those in the Wellness and Hospitality
niche. Engaging prospects, success stories, content
enhancement. To see how she can enhance your ROI
visit: www.jculpcreativcopy.com.