2017 ISPA CONFERENCE & EXPO
Ways to Get the Most Out of the ISPA Expo
Discover the best of the spa industry on ISPA’ s Expo Floor. With over 200 exhibitors and an estimated 60 new product launches each year, the Expo is the place to find innovative products and solutions for your spa. While the ISPA Expo is incredibly exciting, it can also be overwhelming. Here are a few tips to get the most out of your time on the Expo floor:
1.
Go in with a plan. It’ s important to know what your spa needs before setting foot on the Expo floor. This will help you stay focused and make the connections that will benefit your business.
2.
Now that you’ ve got a plan, make appointments with vendors ahead of time to get the most out of your time in the Expo. Log on to attendISPA. com to access a virtual Expo floor plan.
3.
Allow for extra time. If you have scheduled appointments, be sure that you leave enough padding in your schedule to make it to each one. The floor is large and creating cushion time will prevent you from stressing.
4.
Remain open-minded. We know you already work with some amazing resource partners, but be sure to check out one of the 45( and counting) exhibitors who are brand new to ISPA. Who knows, it could be the start of a beautiful partnership.
5.
Block out part of your time at the Expo to wander around and consider the booths of companies you are not yet familiar with. When you attend a presentation, ask your seatmates which companies or products excite them. If they attend the same presentation as you, chances are that they will have similar professional needs and interests.
6.
When you’ re wandering, avoid approaching booths when they are packed. If you approach when it’ s busy, the chances of you getting in to the right person are slim. Make a note to come back and in the meantime, head to a booth that is a bit emptier.
veteran tip
Make appointments with exhibitors. Setting appointments allows you uninterrupted time to learn more about the products.
— kate mearns, 5Spa consulting
4 EXCITING CAN’ T MISS CONFERENCE EXPERIENCES
Dessert Cart. Don’ t miss the sweet
1. goodies on the Revitalash Dessert Cart. Back by popular demand, this cart will make its way through the Expo floor each day and feature amazing treats that are sure to give you a mid-day pickme-up.
Room Drops. Attendees staying in
2. ISPA’ s room block at Mandalay Bay Resort & Casino will receive a room drop full of goodies each night of Conference.
Keep in mind— if the“ do not disturb” marker is set on your hotel room, you will have to retrieve your drop the following afternoon.
Keynote Book Signings. General
3. Session Keynote Speakers Amy Cuddy and Daniel Pink will be signing copies of their books in The Hub after their respective sessions. Meet Cuddy after her Monday General Session from 11:15 am – 12 pm and Pink after his session on Tuesday from 11:45 am – 12:30 pm. Ruth Stricker’ s Wise Voices 2. 0. As
4. if you needed another reason to attend this year’ s General Sessions, we’ ve got two more. Before Monday’ s session, Richard Blanco, the 5th inaugural poet in U. S. history, will present a special poem dedicated to the ISPA community. And on Wednesday, the APEXER a. k. a. Ricardo Richey will tell his story and show his unique graffiti artwork creations.
Consider what you want to achieve – networking, finding new products, or getting veteran tip inspired, and make a list of the presentations you want to see, the exhibitors you want to check out, and the people you want to meet. But be ready to forget the plan when opportunity arises. Be open to meet new people and flow from one opportunity to the next.
— ann brown, saltability
42 PULSE ■ August 2017