YOUR CUSTOMERS HAVE A LOT OF COMPANIES VYING FOR THEIR ATTENTION.
Just a few seconds of internet browsing can show you how much marketing material is constantly
thrown in your face. Between product information, white papers, case studies and even the subtlest
of sales pitches, it can be overwhelming. The thing about those forms of marketing though? They
take time to read. And they can be boring! Be honest: would you rather learn about a brand from a
compelling video or a wall of text?
When marketing your company, you should think more like a media company and less like a
marketing team. The content you push to your customers should be like a gift, without necessarily
expecting something directly in return. That’s why video is such a great marketing outlet.
People love video. Proof? Cisco’s 2017 forecasting report
predicts that streaming video will make up over 80 percent of all
internet traffic by 2019. Plus, video allows you to get your
message across quickly, while also allowing you to express
yourself by evoking emotion and establishing a connection.
According to a recent study by Invodo, 65 percent of viewers
watch more than three-fourths of any given video. That’s pretty
high engagement when you think of all the content out there
today. The 2018 Vidyard Video in Business Report found that
more than 70 percent of marketing professionals report that
video converts better than any other medium and adding video
to an email campaign can increase the click-through rates by up
to 96 percent.
Social networks are transitioning to more video-heavy
content. On Twitter, tweets