souNd off
do you ever WoNder how your THIS MONTH’S QUESTION:
peers would handle a situation? maybe
you’re curious what other leaders in the
spa industry have to say on a certain
subject. In sound Off, we ask ISPA members
from differing backgrounds, countries
and companies the same question and
see how their answers compare. “What spa marketing
channel have you
been beefing up
recently and why?”
aNNette o’BaNioN daWN tardif PauliNa alexaNder viviaN valeNty
CeO
scarlett’s retreat day spa President
Bodiscience Wellness Center & spa spa Guest services Manager
grotto spa President
dazzle dry
McdoNougH, georgia Beverly, MassaCHusetts Parksville, BritisH ColuMBia, CaNada CHaNdler, arizoNa
We are really doing well at
“tribing.” While our Facebook
presence has always been
good, we have ventured out
into Google Plus and
Instagram, which are growing
rapidly for us. Creating a tribe
not only works for the brand
but it also works for individual
staff members. Strong tribe
skills help ignite enthusiasm
within the staff and within our
guest circle. Facebook has taken some
trial and error to create a
niche for us and our
branding, but it has brought
us many new clients. We
have had many new guests
share that they like our infor-
mational posts and the way
we interact with our
followers. We are just now
entertaining adding original
videos to our Facebook page. We have recently tried to get
better contacts with industry
schools to attract spa thera-
pists we need to meet growing
business demands. We post
in online job postings, partic-
ipate as a member of school
industry advisory boards, and
host student tours at our spa
with Q&A sessions to help
them with their job search
upon graduation. We can
market our spa to customers,
but if we don’t have enough
staff to meet demand, we are
missing out on growth oppor-
tunities. So, investing in this
area makes sense for us. We are focusing on social
media marketing to continue
raising consumer awareness
of our brand. Social media
marketing is still the most
cost-effective tool for us.
When the consumer is
knowledgeable about the
benefits of Dazzle Dry, our
spa partners will have new
clients asking for Dazzle Dry
nail services. Our social
media marketing initiatives
push potential spa clients to
our spa partners’ doors
through our website’s Spa
Locator. n
keeP aN eye oN your iNBox for the
next ISPA Snapshot Survey, where you can
answer upcoming Sound off questions for
the chance to be featured here.
August 2018
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