i love a good JiNgle, aNd fuN MarketiNg Messages with a snappy tune have always resonated with me! Marketing is always personal— we all have an endless number of options every day when it comes to how we choose to spend our time and our money. While clever marketing messages may sway us on occasion to make decisions, it’ s our core values and passions that serve as our main influencers.
For the past 27 years, ISPA has stuck to its core values and has always put SPA first. It’ s always tempting to chase what is shiny and try to be all things to all people. We are grateful there are countless partners in the medical, fitness, technology, wellness and beauty industries— among others— to help spread the many positive messages that encompass the world of spa. Sticking to our core beliefs and keeping spa as the focal point has kept us from diluting“ spa,” a word that has such strong meaning to all of us. Remember the days we had to explain we didn’ t sell hot tubs?
The ISPA community and the spa industry as a whole thrive because of caring, passionate individuals like you: our members, media contacts and generous resource partners. Your influence on the industry is more powerful than you may think. We often say a rising tide raises all ships; this is demonstrated by our amazing community. Thank you!
While trends have come and gone, one thing has never changed: the number one reason worldwide people visit a spa is to manage their stress. Stress is a major cause of the top deadly diseases in the world, and spas have the resources to help people live a healthier lifestyle. We have a lot of work to do to spread the message of spa and our passion for the work we do.
How do you plan to make your message heard and be a bold influencer in the spa industry?
“ One thing has never changed: the number one reason worldwide people visit a spa is to manage their stress.”
CoNNeCt WitH Me oN faCeBook! lynne Walker McNees
— lyNNe McNees, isPa PresideNt
72 PULSE ■ August 2018