i love a good JiNgle , aNd fuN MarketiNg Messages with a snappy tune have always resonated with me ! Marketing is always personal — we all have an endless number of options every day when it comes to how we choose to spend our time and our money . While clever marketing messages may sway us on occasion to make decisions , it ’ s our core values and passions that serve as our main influencers .
For the past 27 years , ISPA has stuck to its core values and has always put SPA first . It ’ s always tempting to chase what is shiny and try to be all things to all people . We are grateful there are countless partners in the medical , fitness , technology , wellness and beauty industries — among others — to help spread the many positive messages that encompass the world of spa . Sticking to our core beliefs and keeping spa as the focal point has kept us from diluting “ spa ,” a word that has such strong meaning to all of us . Remember the days we had to explain we didn ’ t sell hot tubs ?
The ISPA community and the spa industry as a whole thrive because of caring , passionate individuals like you : our members , media contacts and generous resource partners . Your influence on the industry is more powerful than you may think . We often say a rising tide raises all ships ; this is demonstrated by our amazing community . Thank you !
While trends have come and gone , one thing has never changed : the number one reason worldwide people visit a spa is to manage their stress . Stress is a major cause of the top deadly diseases in the world , and spas have the resources to help people live a healthier lifestyle . We have a lot of work to do to spread the message of spa and our passion for the work we do .
How do you plan to make your message heard and be a bold influencer in the spa industry ?
“ One thing has never changed : the number one reason worldwide people visit a spa is to manage their stress .”
CoNNeCt WitH Me oN faCeBook ! lynne Walker McNees
— lyNNe McNees , isPa PresideNt
72 PULSE ■ August 2018