sound off
do you ever Wonder how your this month’s Question:
peers would handle a situation? Maybe you’re
curious what other leaders in the spa industry
have to say on a certain subject. In Sound Off,
we ask ISPa members from differing backgrounds,
countries and companies the same question and
see how their answers compare. What was your most
successful marketing
campaign?
betsy abrams karrie griffiths teri kramer tracy harPer
Owner
five Wellbeing studio + spa Director of Spa, Fitness
and Wellness
the sPa – Williams island Spa Director
talking stick resort Director of Spa & Wellness
the spa at sun valley
“We offer a selection of our “A challenge on our fitness “Every summer we do 30-minute treatments at app. It was amazing how ‘Luxury for Locals’ Sunday events offered to our locals
three for the price of two. many people participated through Thursday; that and guests during the
We did this campaign to in our fitness area and generated over $113,000 slower months. We use
encourage our guests to try were motivated by it!” last summer, despite the social media, good ol’
“Spa Week and ‘skin deep’
our unique dry float table, 105°F temperatures. It also newspaper ads and word-of-
quartz table and vichy gives our locals a great mouth. We make these
shower. We really wanted price to experience and offers annually so that
guests to experience these enjoy our spa and resort.” guests are excited to book
rooms so that we could each season we offer it. This
book the other treatments last one was an amazing
on those tables.”
success and we exceeded
our budget for that month
by 25 percent.”
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PULSE 2019
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