MEMBER PERSPECTIVES
CONTINUED
“Now, the path is clear. We’re in a new normal.
How can we lead and be better leaders than
we’ve ever been? After the destruction has to
come the beauty of innovation.”
— MEGAN JASPER,
Director of Operations and Marketing
experience would change,” Westerbeke says. “We sent out
a discount on skin, nail and body services for the month
[of June], but we got a really light response. Safety is the
new luxury, and that’s what we’re marketing right now.”
Reevaluating the Reopening
Jasper noted that two big decisions made by Gadabout
while its locations were closed played out in very different
ways once the salons reopened. Gadabout decided to be
an entirely cashless business upon reopening, which disrupted
their usual gratuity process. “Our credit card processor
can’t put a gratuity on a credit card purchase,” says
Jasper. As a workaround, Gadabout previously would give
customers cash back to give directly to their service provider—something
they could no longer do as a cashless
operation. Instead, they chose to use Zelle for gratuities.
“We thought we were going to have World War III on
our hands with our staff and our guests,” Jasper jokes.
AUGUST 2020 ■ PULSE 35