Data Dive
THIS MONTH’S FEATURED STAT:
41 percent of respondents
said that making guests
and staff feel comfortable
would be the biggest
challenge of reopening,
ahead of maintaining social distancing (18 percent)
and sourcing/stocking/sanitation materials
(18 percent).
Turn and Face the
Strange Retail Changes
Each and every ISPA member currently reopened or
planning on reopening soon has—or will—make
significant changes to how they operate their retail
areas due to COVID-19. Here are a few of the
changes already reported by Snapshot Survey
respondents:
Resource
Partner Roundup
Several months into the COVID-19 crisis,
resource partners have been hit hard: 74.4 percent of respondents
indicated that COVID-19 has had a significant impact
on their business. Many have used this time to increase their
brand awareness through social media (60 percent), digital
marketing (62.5 percent) and donations (52.5 percent).
Bundling items into at-home kits has been popular, with
35 percent of resource partner respondents indicating they
have done that. In open responses, many resource partners
relayed that they’ve been working on videos, website
overhauls and other ways to address the needs of their spa
customers digitally.
74.4%
Companies have used
this time to build brand
awareness through.
60%
62.5%
l
“No clothing will be out, only displayed on mannequins
and guests will not be able to try on any
clothing. No testers will be out.”
52.5%
l
“Customers are asked to shop with a basket and
place any touched item in the basket. Any item
35%
that they don’t purchase is placed in the UV
sterilizer before being returned to the shelf.”
l
“Clients will need to have a staff person assist with
retail. Clients may not touch the products.”
Respondents
indicated that
COVID-19 has had
a significant on
thier business.
SOCIAL
MEDIA
DIGITAL
MARKETING DONATIONS
Bundling at
home Kits have
been Popular.
FEATURED IN PULSE
Want to see your spa featured in Member Perspectives or Sound Off? Answer the
Pulse add-on questions at the end of the monthly Snapshot Survey and a member
of the ISPA team may reach out to you about participating in an upcoming story.
AUGUST 2020 ■ PULSE 59