For more than a year , thinking about the future has been a particularly challenging endeavor . Mostly , that ’ s because the COVID-19 pandemic has

BY JOSH CORMAN

repeatedly upended our notions about what the future might bring and forced us to recognize the challenges of planning much beyond the present . But now , as the travel and occupancy restrictions that have kept many businesses in the spa industry in a state of forced limbo are lifting , leaders are increasingly able to think and act with a longer timeline in mind .

30 PULSE ^■ AUGUST 2021