ISPA FOUNDATION FOCUS
What the Research Dares Us to Ask
“ With collaboration and innovation, we won’ t follow the future of wellness— we’ ll define it.”
ISPA FOUNDATION FOCUS
About That Spa Industry Study …
What the Research Dares Us to Ask
EACH YEAR, RESEARCH FUNDED by the ISPA Foundation provides a snapshot of where the spa industry stands— providing us insights to analyze where it’ s headed. This year’ s U. S. Spa Industry Study findings point to a market growing in revenue, yet standing still in scale. A thousand survey respondents indicated personalization, technology and lasting client relationships are no longer luxuries— they’ re imperatives.
The questions below are designed to spark strategic reflection. How will your business help shape the future of spa?
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How many of your guests return for a second( or tenth) visit? What do your numbers say about your long-term relationships with guests? l If revenue is rising but visit counts are flat, are we adding real value—
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l or just charging more for the same experience? What happens when consumers reach their pricing threshold? Can you show that your treatments improve outcomes like sleep, stress or recovery? And are you marketing those measurable benefits? How is your spa using( or preparing to use) data to create personalized care experiences and demonstrate value to clients? Are your service providers able to consistently deliver your brand promise— even with staffing challenges and turnover? If hotel spas remain profitable while smaller spas struggle, what strategies or investments could help rebalance the playing field? What part of your spa’ s experience could be extended beyond your four walls to expand your reach and impact?
Looking for a path forward? Start with the data.
THE 2025 U. S. SPA INDUSTRY STUDY is packed with insights that can help you benchmark your business— and reimagine what’ s next.
TODD SHAW WILL SAY WHATEVER IT TAKES TO GET YOUR ATTENTION.
“ With collaboration and innovation, we won’ t follow the future of wellness— we’ ll define it.”
— Todd Shaw, ISPA Foundation Chair
ISPA FOUNDATION BOARD OF DIRECTORS
CHAIR Todd Shaw Fountain Life
VICE CHAIR Ella Kent The Spa at Sea Island
Kenneth Ryan ISPA Chair The Estate
Charlotte Prescott ISPA Vice Chair Tierra Santa Healing House
Lynne McNees ISPA President
HONORARY FOUNDATION BOARD MEMBER Deborah Szekely Rancho La Puerta
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