“ Digital detox ” policies on device usage differ between spas
MEMBER PERSPECTIVES
Deliberating Disconnection
“ Digital detox ” policies on device usage differ between spas
THE SPA IS AN OASIS OF SERENITY where guests should enjoy a tranquil escape : one designed to free them from stresses and encourage them to focus on wellness .
While many spa professionals and their customers might agree with that sentiment , the specifics of the experience they envision are far from unanimous .
A common culprit in the debate over an ideal spa environment is personal technology devices . Does an incoming text message or email alert diminish and detract from spa ’ s promise of a temporary escape ? Or does scrolling social media or multi-tasking increase and intensify the benefits of an hour- or day-long getaway ?
From spas advertising a strict “ digital detox ” to facilities offering high-speed wi-fi as a market differentiator ,
“ Many guests arrive to the spa without electronics and recognize the impact of disconnecting has on their overall relaxation and restoration .”
— CHRISTINA CABRERA
12 PULSE n AUGUST / SEPTEMBER 2023